Lendware Predict

Propensity Modeling to Maximize 
Every Opportunity

Stop playing defense, start playing offense: Lendware Predict uses AI to predict the purchase and refinance propensity of your contacts, so you can maximize every opportunity in your database.

Request a Demo

Get rich insights with 5,000+ consumer behavior data points...

...let Lendware Predict analyze your data using AI Propensity Modeling...

...identify which contacts are most ready to transact...

...then use Lendware CRM to automatically action on your intelligence

"Take away all the wasted time chasing the leads that will never convert. Now you have a system that is pointing you towards your contacts with the highest probability of actually paying you today."

Dustin Owen

Host, The Loan Officer Podcast

The Problem

Traditional lead scoring and triggers notify you too late

Your leads are showing signs of intent to buy a home far before trigger events like pulling credit.

The Solution

Lendware Predict gives you a 360' view of your contacts, months ahead of time

Lendware Predict uses AI propensity modeling and machine learning to analyze over 5,000 consumer data points and CRM data. It can predict a contact's readiness to purchase or refinance, helping loan officers focus on high-intent leads.

How it works

Lendware Predict prioritizes your entire lead database on day one. See your contacts organized by Readiness to Transact Scores, which highlight contacts who are most likely to transact. These scores update daily, factoring in new behaviors and life events, and can trigger automations or send real-time alerts to your team.

Action on the insights

Designing content is more efficient and accessible with Lendware’s array of AI tools that help loan officers at every step of the creative process. Canva has a trove of AI features, including:

Reach out to high intent leads first

If you know which leads are most likely to transact, you can prioritize your outreach. Focusing on hot leads could mean calling or emailing them first, putting them into a hot lead campaign, or doing hyper-personalized outreach.

Action on insights automatically

Daily updates to Readiness Scores can be used as Lendware automation triggers, meaning you have the ability to automatically move leads in and out of campaigns based on changes to their score, and set up hot lead alerts for your team.

Automate easily with Automation Playbooks

Cut out the leg work of creating campaigns by using Lendware's Automation Playbooks—a suite of built-for-you email, text and workflow campaigns. Turn on a hot lead campaign and keep your team in the loop with team alerts for high-intent leads.

Models tailored to your business

Your data, your model

With Lendware Predict, your data doesn't get combined with other businesses' data. We ingest your data into our advanced AI algorithm to build a model that's uniquely calibrated to your business.

Have a specific model in mind?

Customize your model with the help of Lendware's expert Data and Reporting Team. If you want to build additional models or customize your models further, we can make it happen.

Why try Lendware?

All-in-One Solution

Marketing automations and reporting in one centralized platform.

Time Empowerment

Let automations reclaim your time and start spending it where it really matters.

Lead Management

Track, nurture, and convert leads into happy clients with Lendware CRM.

Supercharge your mortgage business with our email and SMS automations, pre-built playbook automations, LOS integrations, referral partner reports and more.