Bridge the gap between enterprise needs and producer workflows: from customizable pipelines to powerful automations, Lendware helps everyone in your organization level up on one CRM platform—while giving enterprise leaders the management tools they need.
Product Mission & Vision
For years, mortgage enterprises have struggled to find a CRM that truly works for their entire team. Legacy systems are clunky, adoption is low, and loan officers end up relying on a patchwork of tools instead. We have seen the problem firsthand—and we’re building the solution.
Lendware is designed to be the first highly adopted CRM platform in the mortgage industry, balancing enterprise needs with an intuitive experience loan officers actually want to use. The result? A flexible, easy-to-use, and revenue-driving platform that helps mortgage companies operate at their full potential.
At Lendware, we take a different approach to building a CRM platform:
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High product velocity is our superpower. We use agile development principles, and we pride ourselves on innovating constantly and delivering features that keep you ahead of the curve.
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Mortgage professionals drive our roadmap. We’re always listening, refining, improving, and evolving to meet pressing needs in the industry.
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If software isn’t easy to use, people won’t use it. Lendware is built for adoption—no steep learning curves, no unnecessary complexity, just a powerful CRM Platform that works.
Our Story
Our journey started with Daily AI, where we set out to improve mortgage automation and communication. As we grew, we recognized a bigger challenge in the industry—Mortgage CRMs weren’t built for everyone. Loan officers struggled with adoption, and enterprise teams were stuck managing fragmented systems.
To solve this, Daily AI acquired Whiteboard CRM, bringing together the best of both platforms. This combination laid the foundation for Lendware—a modern, high-adoption mortgage CRM designed to work seamlessly for loan officers and enterprise teams alike.
Today, Lendware is one of the fastest-growing platforms in the mortgage industry, helping top lenders streamline operations, drive revenue, and future-proof their business. And we’re just getting started. With rapid innovation and a deep commitment to listening to our users, we continue to push the industry forward—building the mortgage CRM platform that actually works.
We Make Top Performers.
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